Dear possible next boss:

You might be reviewing resumes, possibly interviewing candidates.

Getting the right person on your team is crucial for success/At the same time, you have a pile of work waiting; you need a ninja that can hit the ground running the day before yesterday - feels like a catch-22.

What makes me different from the other candidate & recommendations on your table?

Great question. Have you been targeted through ads by any other candidate from your list?

I believe that the best strategy is to show, not just tell.

Just to get you to read these fine lines, I had to demonstrate the following skills: 

  • Identify customer pain points, develop appropriate messaging, test, measure, and validate my hypothesis through funnel optimization.

  • Exhibit creative & out-of-the-box thinking by unlocking new channels through unusual strategies before competitors do.

  • Display a startup/self-motivated mindset with a drive to meet and accomplish challenging goals.

Skills, that I would love to put into good use to help you achieve your company goals with outstanding results.

Hi, I’m Kathia Marroquin. Self-starter marketer with 5 years of experience growing marketing efforts from scratch to six-figure revenue at startups. And, 2yrs managing omnichannel campaigns at Unilever.

A snippet of my previous professional achievements: 

  • Launched a scannable jewelry startup from $0 to $500k in 12 months.

  • Developed organic MKT strategy on TikTok & IG. Achieved +74M video views (worth $646k), 50k avg. sessions per month, with an avg. CAC $5 by collaborating with +60 Tikok creators.

  • Achieved Unilever Product's historical distribution by creating a cross-promotion with Coca-Cola (considered a competitor at the time).

If it sounds like I can be a good fit for the position you have in mind, I'd love to hear from you.

Sincerely,

Kathia Marroquin